The business will be raising money for the charity across its estate of 115 and 12 Chapelle stores across the UK, from 1 until 17 November 2021.
The company, which celebrates its 165th anniversary this year, will be inviting customers to enter a competition to win one of two £250 gift cards and giant Pudsey Bears by making a purchase and a donation at the till of any of its stores.
Natasha House, head of marketing at F.Hinds, said: “We are incredibly proud to be supporting BBC Children in Need this year and we hope it is the start of an ongoing relationship with the charity.
“We understand the ongoing need for charities such as BBC Children in Need and, for many generations, we have supported national and local charities and helped give back to our local communities. I know our fantastic teams across the country will give everything they can to make this a wonderful success. Good luck to them all.”
Claire Hoyle, commercial director at BBC Children in Need, Claire Hoyle, added: “We’re delighted to be partnering with F.Hinds this year. It is always brilliant to see the creativity, enthusiasm and generosity from our partners. The money that they raise will go on to make a huge difference to children and young people all across the UK.”