The Natural Diamond Council expands Assure program

The Natural Diamond Council (NDC) has announced the expansion of its Assure program which was designed to protect consumers and safeguard the supply chain by supporting Diamond Verification Instrument manufacturers.

The goal of this initiative is to maintain consumer confidence in the diamond jewellery industry.

The program was first launched in 2019 to offer “reliable, third-party approved” insights into the relative performance of Diamond Verification Instruments available on the market.

The expanded program has also evolved to include diamond-set jewellery testing, which adds further scope to the Assue Standard with both open and closed-back mounted stones being included in the testing regimen.

David Kellie, CEO, Natural Diamond Council, said: “Integrity and consumer trust is critical to the success of the jewellery industry and I’d like to thank all our partners and the wider industry for their commitment to the Assure program and the verification of their products.

“I’d also like to thank the many manufacturers of the diamond screening devices being presented for the role that their participation plays in ensuring trust throughout the industry.”

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